Design Integration



According to Walter Isaacson, in his biography about Steve Jobs, “Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system.” The products that Steve Jobs created transformed the world, but those products were an extension of him. There’s a great passage in Isaacson’s book about Steve Jobs’ inception. It was a transformative realization that clearly illustrated his genius and affinity toward aligned and seamlessly integrated products:

One summer Paul took Steve to Wisconsin to visit the family’s dairy farm. Rural life did not appeal to Steve, but one image stuck with him. He saw a calf being born, and he was amazed when the tiny animal struggled up within minutes and began to walk. “It was not something she had learned, but it was instead hardwired into her,” he recalled. “A human baby couldn’t do that. I found it remarkable, even though no one else did.” He put it in hardware-software terms: “It was as if something in the animal’s body and in its brain had been engineered to work together instantly rather than being learned.

I found this passage fascinating because it explored the way he perceived that moment in the way only a visionary would. This shaped Jobs’s philosophy on integration and convergence. Brilliance comes from alignment between your internal and external worlds. Actors are great examples of this. They radiate with charisma and an ability to innovate themselves throughout their careers. Writers are pure innovators too, but they are not as charismatic. Charisma comes from being attractive and having a magnetic personality. But the art comes from withinDesig

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